Join us for a fireside chat with Brand Innovators during Cannes, where Jim Molica, Chief Marketing Officer of Bose, will be joined by Alex Boras, President of Blis, taking on the beach stage. The discussion topics will be shared soon.

Learn how brands are breaking beyond the screen and creating out-of-home campaigns that resonate in today’s social-first world. Join us with VaynerX for a closed-door conversation on building culturally relevant creative that captures attention and drives real impact.

As consumers move seamlessly between the physical and digital world, marketers are rethinking how channels work together to drive real impact. Explore how brands are connecting media, data, and context to create more measurable experiences across the full customer journey.

Audiences don’t experience brands in silos. They move fluidly across platforms, moments, and touchpoints. This conversation explores how marketers are designing seamless, human experiences that connect across channels without losing clarity or coherence.

At a high level, this conversation will focus on how brands are finding success in commerce media through thoughtful engagement strategies and how platforms are creating value while strengthening long-term customer relationships.

Brands are increasingly turning to out of home to capture attention, build fandom, and drive measurable business results. Explore how advertisers are using OOH to activate around sports, fuel performance outcomes, and turn real-world presence into action across the consumer journey.